I turn complex research into content the world can use.
Wairimu Macharia is a technical communications and content manager with more than a decade of experience building knowledge pipelines for humanitarian, research and policy organisations. Currently based in The Netherlands.
Selected results
1M+
Unique website visitors driven through research-led content in 12 months
30+
Journalists trained through a bespoke Data Storytelling Fellowship
200+
Content assets shipped across formats for a 40-country research network
€600k
Annual content & communications budget managed
What I am great at
Technical content pipelines
End-to-end production of analytical reports, assessment guides, training materials and knowledge resources used by governments, UN agencies and humanitarian practitioners worldwide.
Research-to-content translation
Turning quantitative research and expert analysis into accessible, audience-appropriate content, from practitioner guides to high-level policy briefs, without losing technical accuracy.
Knowledge & brand systems
Structuring content for reusability and discoverability, holding the line on editorial quality and brand consistency across teams, formats and country contexts.
Cross-functional coordination
Briefing researchers, data analysts and thematic experts. Aligning Marketing, Research and Knowledge teams around shared messaging and customer impact.
Speaking & features
What collaborators and clients say
Wairimu is a great communicator and digital strategist, with the ability to cut through complex data and evidence to distill powerful messages. Having worked with her at both Equal Measures 2030 and Stronger Foundations for Nutrition, I have seen her apply her talents to a range of different thematic areas, quickly mastering new technical content. Her refined design skills, understanding of the latest digital trends and ability to leverage analytics to inform cross-channel strategies have always been incredibly valuable to my work. She is, helpfully, also a pleasure to work with and an asset to any team.
Worked with Wairimu on the same team
Wairimu has been an amazing partner for the last three years. She has been instrumental in developing and executing our social media strategy and visual identity, as well as serving as a key creative and production partner in our virtual and in-person events. She is deeply knowledgeable, highly creative, and an eager collaborator. I would recommend her to anyone looking to professionalize their digital communications, and hope to work with her again in the future.
Wairimu's client
Wairimu is an exceptional digital communications strategist! I worked with Wairimu for nearly 2 years (we were her client) and I was consistently impressed with her design skills, her ability to capture a message quickly, and how well she grew our audience (and engaged them!). I would recommend Wairimu to anyone who has something important to say & wants to find a way to cut through the noise and be heard!
Wairimu's client
Wairimu is a pleasure to work with. She's extremely knowledgeable on all things digital communications including social media, graphic design and website management. Always willing to go the extra mile, Wairimu was a great addition to our team and helped greatly elevate our digital strategy. I'd happily work with her again, given the opportunity.
Wairimu's client
Wairimu is a Professional Communications Manager with effective creativity. She helped us @africaalbinismnetwork to create a rich communications strategy and developed a diversity of Comms assets that we rely on to date. I also appreciated her agile and adaptable approach. Definitely recommended.
Wairimu's client
Wairimu has a passion that's contagious and I have observed with awe how she's able to navigate the dynamic nature of the digital space and produce relevant impactful content.
Worked with Wairimu at different companies
Recommendations sourced from LinkedIn.