Knowledge platform · ACAPS
Running a humanitarian content engine for a global expert audience
Overseeing the production of analytical reports, assessment guides, data tools and training materials used by governments, UN agencies and humanitarian practitioners. Rethinking the underlying communication workflows, including how AI is woven into production, and supporting the build of dashboards for the INFORM Severity Index so that humanitarians, UN agencies and donors can read evolving crises across different contexts at a glance. Structuring knowledge for reuse across teams, thematics and hubs, while holding a consistent editorial and brand standard across a fast-paced multi-output environment.
€600k
Annual content & comms budget
Global
Government & UN audience
Strategic foresight · ACAPS
Wabi Sabi: a foresight & futures exercise to reimagine ACAPS
Partnered closely with the CEO and an external strategy consultant on a re-energising exercise to rethink the future of ACAPS at a moment of deep disruption across the humanitarian sector. Grounded in foresight and futures thinking, the work helped analysts step out of day-to-day delivery and confront the questions reshaping humanitarian information: contested truth, radical agility, new force multipliers and the impact of AI. I created the concept and narrative, designed the website and flow, and built an interactive experience that made it possible for teams to engage with the future of ACAPS in a meaningful, collective way.
View the Wabi Sabi site →Wabi Sabi
Concept, narrative & design
Foresight
Futures-thinking method
Interactive
Custom site & team experience
Audience growth · Stronger Foundations for Nutrition
From technical research to a 900% LinkedIn presence lift
Built a multi-channel content strategy translating dense nutrition research and expert insights into digital content for a global funder and policy audience, proving that technical accuracy and reach are not a trade-off.
+900%
LinkedIn presence in 6 months
+50%
Audience reach in 3 months
+50%
Twitter reach in 6 months
Scale & systems · Afrobarometer
A research-driven content framework across 30+ African countries
Translated complex statistical research into data visualisations, briefs and digital campaigns. Introduced data visualisation as a core output and produced format-specific assets such as one-pagers tailored for policymakers, opening the findings up to audiences well beyond the research community. Built a content framework and training programme that brought consistency and brand alignment across a 40-country network, and made data literacy a shared craft rather than a bottleneck.
200+
Content assets shipped
1M+
Unique website visitors / 12 months
+220%
Engagement uplift in year one
Strategy & advocacy · Equal Measures 2030
Turning gender-equality data into tools advocates actually use
Designed a global multi-platform strategy and developed advocacy toolkits that translated gender equality data into practical resources for partners across multiple countries. Helped shape an interactive tool around the SDG Gender Index that lets advocates see, by country and by age, how many years until gender equality lands in their own lifetime, turning a dense ranking into a personal, shareable story. Produced the Race to 2030 toolkit at the height of the pandemic, widely picked up because it made the urgency of closing gender gaps tangible. Worked closely with regional teams in Asia, particularly India, adapting strategy for politically sensitive contexts where messaging on gender had to be both impactful and safe.
+67%
Audience growth across channels
Multi-country
Toolkit adoption
Asia
India market adaptation
Marginalised communities · Data4Change
#IAmBinadam: humanising data for at-risk communities in Tanzania
Led a project for Data4Change called #IAmBinadam, focused on marginalised at-risk communities in Tanzania. The work used data and storytelling to centre lived experience in a context where visibility itself is a risk, building content that protected sources while helping wider audiences engage with the realities behind the numbers.
Visit I Am Binadam →At-risk community
Community-centred storytelling
Data4Change
Project partner
Open learning · Fringe Graph × Baraza Media Lab
Data Storytelling Foundations: a free MOOC for African journalists
Co-created and led an online course, Data Storytelling Foundations, in partnership with Baraza Media Lab and Fringe Graph. The MOOC equips journalists and storytellers across the continent with the skills to source credible data, interrogate it critically, and turn it into clear, evidence-based stories. Built on the back of the Data Storytelling Fellowship, it opens that craft up to anyone who wants to use data to strengthen their reporting, free to enrol.
Africa-wide
Journalist & storyteller audience
Baraza × Fringe
Co-created partnership
Capacity building · Data4Change × Internews
Strategic comms training for Internet Freedom partners across 40 countries
Designed and delivered the Strategic Communications Workshop Series for Internews' Greater Internet Freedom programme, a three-year global initiative spanning 40+ countries. Built the curriculum and facilitated sessions for regional partners and frontline activists working in restrictive environments — covering SWOT-based strategy, audience personas, message crafting, data storytelling and using open datasets to make internet shutdowns and digital rights abuses legible to wider publics. Produced a workshop resource pack consolidating insights, group outputs and practical tools partners could carry back into their own advocacy.
Curriculum
Designed & facilitated
Resource pack
Insights & tools for partners
