Wairimu MachariaCommunications

Experience

More than ten years of building content pipelines for research-led organisations.

06/2025 · Present

ACAPS

The Hague, Netherlands

Head of Communications

World-leading independent humanitarian needs analysis organisation, transforming complex field data and research into evidence that drives global policy decisions.

  • ·Manage the end-to-end technical content pipeline: analytical reports, assessment guides, data tools, training materials and knowledge resources used by governments, UN agencies and humanitarian practitioners worldwide.
  • ·Translate complex quantitative research and expert analysis into accessible content, from practitioner guides to high-level policy briefs, maintaining technical accuracy and brand consistency.
  • ·Brief, coordinate and review contributions from researchers, data analysts and thematic experts across multiple country contexts.
  • ·Manage internal and external knowledge platforms, structuring content for reusability, discoverability and alignment with strategic messaging frameworks.
  • ·Lead the rethinking and refresh of internal communication workflows, including the integration of AI tooling to speed up production while protecting analytical quality.
  • ·Support the build of audience-facing dashboards for the INFORM Severity Index, helping humanitarians, UN agencies and donors make sense of evolving crises across different contexts.
  • ·Lead coordination of international stakeholder events and training sessions: content, logistics, speaker prep, follow-up.
  • ·Manage a team of 4 and an annual content & communications budget of €600,000.

04/2022 · 06/2025

Stronger Foundations for Nutrition

Remote

Senior Digital Communications Lead

The world's leading coalition of private funders committed to ending global malnutrition.

  • ·Developed and executed a multi-channel content strategy in alignment with the organisation's strategic messaging.
  • ·Translated technical nutrition research and expert insights into accessible digital content for a global funder and policy audience, with 50% growth in audience reach within three months.
  • ·Provided creative and editorial direction across all digital channels, with 900% growth in LinkedIn presence and 50% Twitter reach within six months.

07/2022 · 08/2023

Africa Albinism Network

Remote

Senior Digital Communications Consultant

Pan-African advocacy organisation promoting the rights and welfare of people with albinism.

  • ·Built an organisation-wide communications strategy and consistent messaging framework adopted across all platforms and partners.
  • ·Designed and executed a targeted campaign that delivered 100% follower growth and 50% engagement lift in three months.
  • ·Translated complex human rights issues into accessible narratives, lifting content views and shares by 40%.

09/2019 · 12/2021

Equal Measures 2030

UK / Kenya

Senior Digital Communications Consultant

International organisation connecting data and evidence with advocacy and action on gender equality.

  • ·Designed and executed a global multi-platform content strategy across LinkedIn, Twitter, Instagram and Facebook, delivering 67% audience growth.
  • ·Worked closely with the Head of Communications and research teams to align publications with key international moments.
  • ·Developed advocacy toolkits translating gender equality data into practical resources for partners across multiple countries.
  • ·Helped shape an interactive tool around the SDG Gender Index that lets advocates see, by country and by age, how many years until gender equality is reached in their lifetime, turning a dense ranking into a personal, shareable story.
  • ·Produced campaign assets including the Race to 2030 toolkit at the height of the pandemic, a body of work widely picked up because it made the urgency of closing gender gaps tangible.
  • ·Worked closely with regional teams in Asia, particularly India, adapting strategy for politically sensitive contexts where messaging on gender had to be both impactful and safe.

07/2015 · 07/2020

Afrobarometer

Ghana / Kenya / South Africa

Head of Digital & Data Communications

Pan-African research network providing reliable public opinion data across 40+ countries.

  • ·Translated complex statistical research into data visualisations, briefs and digital campaigns, lifting engagement by 220% in year one.
  • ·Developed 200+ content assets, driving over one million unique website visitors within 12 months.
  • ·Introduced data visualisation as a core output, making survey findings accessible to audiences well beyond the research community, and produced format-specific assets such as one-pagers tailored for policymakers.
  • ·Created a content framework improving consistency and brand alignment across all channels.
  • ·Designed and delivered a training programme for five communications coordinators across 18 countries.

01/2018 · Present

Fringe Graph Limited

Nairobi, Kenya

Trainer

Data literacy, analysis and visual storytelling training and consulting for nonprofits.

  • ·Provide training and consulting to enhance data literacy, analysis and visualisation. Built a suite of resources for nonprofit messaging.
  • ·Co-delivered two data storytelling fellowships with Baraza Media Lab.