The Lean Comms Playbook.
A practical audit + worksheet for communications professionals running lean. Built from a decade of leading comms for humanitarian, research and policy organisations, distilled into a tool you can run with your team in 90 minutes.
What's inside
A diagnostic, a plan, and the stack I use.
- A 40-point comms audit across strategy, content, channels, data and team workflow
- The Small Team Worksheet to turn the audit into a focused 90-day plan
- A dedicated section for teams who work with data, plus a free course link to go deeper
- My working tool stack: Canva, Flourish, Datawrapper, Piktochart, Notion and more
- AI prompts for summarising, repurposing, critiquing and headline-testing
- Author notes on why this exists, and how to use it with leadership
Why I made this
Most communications teams I've worked with are small and often stretched. One or two people responsible for everything from social to annual reports to media. This toolkit gives them permission to do less on purpose, and focus on what moves the needle.
PDF · 12 pages · Free
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What's your comms persona?
Five archetypes. Thirty questions. One slightly suspicious amount of self-recognition at the end. Find out whether you are a Storyteller, a Strategist, a Data Whisperer, a Connector or a Maker, and get a small playlist of rituals and tools for the way you actually work.
Storyteller
Strategist
Data Whisperer
Connector
Maker
Which one are you?